Bryan Jaffe

Pandemic positivity has been replaced by new priorities for consumers, manufacturers and service providers. What does a pet care company now need to do to attract investors?

As the pet industry continues to grow and outsized returns are realized, capital inflows are driving expansion and competition. Success attracts innovators and imitators alike, and as industry growth slows and competitive dynamics change, consolidation follows.

Pet industry growth is not cycle-dependent. The durability of the industry is worn as a badge of honor by its many participants. Yet, we’re facing a more powerful maxim that may test this theory: you cannot sell what you don’t have, and people cannot buy what they can’t afford.

The trade war between the US and China is now impacting many industry sectors. In the US also, the downside of protectionist measures is being felt by the pet industry.