David Thelen
Being transparent about your supply chain to satisfy your customers
What is the story behind a product? Today’s consumer is not only attracted to the colour of the packaging. They need to know more to make their choice.
Why source locally?
The disruption caused by the COVID-19 pandemic is not the only reason to consider sourcing more locally. Local sourcing also offers several advantages when it comes to two of the biggest current trends in the pet food industry: the humanisation of pet products and increased sustainability demands from consumers.