Shannon Landry

If marketers sharpen their value proposition and innovate across health, convenience and feeding strategies, this category can hold – and even expand – its position.

Insights from a US survey show that pet food manufacturers can seize new market opportunities by meeting cat owners’ rising demands, especially in relation to product choice, quality and healthfulness.

It’s a trend that shouldn’t be ignored – cat parents are increasingly concerned about their pet’s well-being. So, there’s room for growth in any area that can tap into this sentiment – including pet hygiene products.