Astareal Ab

AstaReal® was the first company in the world to commercially produce natural Astaxanthin and is the only brand backed by over 30 years of research and innovation. Our mission is to bring better health and well-being to people around the world. For over 30 years, AstaReal has been the proven choice of leading food supplement, cosmetic, functional food and animal nutrition brands globally.
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AstaReal AB

Our story

AstaReal AB is part of the AstaReal Group which is fully owned by the Japanese pharmaceutical company Fuji Chemical Industries Co., Ltd. The AstaReal Group is a global pioneer and expert in natural astaxanthin production, R&D and clinical science.

As a global leader in the market, we recognize our responsibility to educate the world about natural astaxanthin’s outstanding benefits for human and animal health whilst also setting the highest standards of product quality and purity.


Sustainable – Innovative – Science-based - Manufacturer

Our business is purely focused on natural astaxanthin – an amazing molecule born in nature with proven human health benefits and perfected by AstaReal over more than 30 years.

Our natural astaxanthin is derived from the microalgae Haematococcus pluvialis. Microalgae are the primary food source for essentially all marine and freshwater food chains and has been consumed in the human diet for thousands of years.

We are proud to produce a natural product that has a positive effect on the health and well-being of people around the world. At the same time, we are committed to taking care of the world around us and contributing to a more sustainable future. We want our customers to reap all the benefits of our products knowing that AstaReal is committed to sustainable practices and policies.

The UN´s Sustainable Development Goals (SDGs) provide a framework for action. At AstaReal, we are working actively with Good Health and Well-Being and Responsible Production & Consumption as our focus areas.

We want to have a positive impact on both people and the planet, which we refer to collectively as “The World”, to ensure that we are contributing to better health and wellbeing. We believe a-little-done-by-all is the way to effect big change, and we are committed to doing our part.