PETS International Magazine March 2019

Matching research innovations to buyer needs has brought continuing success in the pet food market.

Nektar manufactures and sources products for ornamental fish and aquaculture. It was established in 2001 and currently sells over 40 products under two brands: ArtAkua Aquarium Food and Nektar Feed. 

Bentaş Bentonit was established in 2007 to produce clumping cat litter from white bentonite reserves available in Turkey. Today, it exports to 51 countries worldwide. 

Lider Petfood is celebrating its 10th anniversary this year. Its products have now found their way onto the shelves in more than 40 countries. 

Turkey has an eclectic mix of Roman, Byzantine and Ottoman history plus modern Western European influences. Developing strong political and trade relationships with both East and West has made it a bridge between the two.

The latest figures for the pet market in Turkey are very promising.  As the pet population grows, both bigger and smaller product categories show increased sales.

This is how dog owners and dogs can boost their health: by benefiting from each other

Canine obesity offers an interesting opportunity to the industry to provide pet and owner support. 

We enjoy looking at the wild birds in our gardens, and we naturally offer them accessories made of wood, that blend in with the surrounding nature. But, why should they alone benefit from the best of natural?

Climate change is also impacting bird populations. Feed birds and help nature and the environment!

Consumer concern and confusion around pet food allergies is considerable. The first step, as an industry, is to make sure that foods are nutritionally balanced.

‘Hypoallergenic’ diets for dogs and cats are gaining popularity but some marketing claims can mislead pet owners, as food allergies are entirely specific to the individual pet.

Is the pet food industry developing so fast it is getting ahead of the science?

There is good reason why the popularity of raw pet food is surging.

With pet welfare increasingly driving consumer purchases, niche nutrition is a profitable choice for pet food manufacturers.

Niche pet foods are hot, but not without risk. Are you agile and fit enough to thrive in this rapidly evolving market place?

Fish4Dogs is a premium, all-natural, fish-based pet food and treats company run by dog lovers, for dog lovers.

During GlobalPETS Forum 2019, which was also the 20th edition of the event, it became apparent that the shopping behaviour of maturing millennials really does differ from previous consumer groups. They are strongly influenced by online possibilities, and internet platforms are gaining a serious market share.