PETS International Magazine November 2018

India has always exported leather collars and leads, steel feeding bowls and treats. But the Indian market itself has gone through significant changes in the past few years. Let’s focus on some Indian players.

Until a few years ago, India had only a handful of pet shops run by people who knew very little about pets. It was just another business for them. That market scenario is changing fast.

What was an extremely small sector in 2007 is now the fastest growing pet industry in the world. If you live in India you can almost feel it happening, as pet shops pop up all over the place.

Profits in the pet health industry are suffering due to patent expiry, buying groups and increased competitive pressure. Creating, communicating and capturing value through pricing improves profits and customer satisfaction.

Research and development as basis for innovative complementary feed for pets.

How demand for greater flexibility in pet food formulation requires us to improve our production process.

Petfood manufacturers can improve their recipe design and at the same time reduce their costs by integrating fluctuating moisture content during formulation.

Synthetic antioxidants are widely used to protect pet food ingredients. However, the demand for natural antioxidants has increased tremendously over the past decade.

The explosion of new pet food products on the market makes it harder than ever to stand out from the crowd. What is the secret?

As pet owners are lavishing more money and care on their pets than ever before, the demand for pet food products and services is becoming increasingly ‘human’.

Baby care and human beauty trends are defining purchase patterns of pet owners, especially where it regards dog and cat related goods and services.

Safety concerns are fuelling the adoption of tracking technologies and sensors in the pet wearables market.

Which pet products are hot in the US? Here is a quick update on sales trends!

The Italian company Guna has developed a line of complementary feed in paste for dogs and cats.

Giving snacks and treats can upset a pet’s complete and balanced food regime. What is the solution?

How two generations of the Sert family have turned their passion into a prizewinning business.

Effeffe is the strong partner you can rely on for private label pet food.

Innovation is crucial for the pet industry. So it is interesting to know something about start-ups that have recently entered the market. Let us have a look at some successful examples of new players on the pet market: ten start-ups that are taking on pet markets across Europe.

What have been the major developments in the past few years, and which technology will mature? Are upcoming developments set to become drivers for future innovations?