In this issue, you'll discover:
Pet Care & Senior Pets
- Pet care services: Consumer research results
- Ticks, fleas and dental health
- Senior pets market overview
- Accessories for senior pets
Food & Ingredients
- Artificial flavors
- Taste enhancement
- Fish & Nut Oil
Global Pet Industry
- Country profiles: Norway, Sweden, Denmark & Finland
- Interview with largest retailer in Nordics
- Direct-to-consumer trends
- Trends in bird feed
Articles in this issue
Microalgae: A healthy solution for older cats and dogs
Natural astaxanthin is a remarkable antioxidant that offers a number of benefits for aging pets.
Bird feed: Industry opportunities as demand increases
While the pet food segment for cats and dogs grew exponentially during the pandemic, the market for bird food also experienced exceptional demand.
Enhancing the taste of food for pets
Palatable foods combine flavors, aromas, appearance and consistency. But is one factor more important than another? And what is the role of sucrose and salt?
How retailers are successfully retaining valued customers
Pet retailers are ramping up subscription programs and loyalty schemes to keep and grow their market penetration.
Why it’s time for pet brands to adopt a direct-to-consumer strategy
Many companies use direct-to-consumer (DTC) to reduce distribution costs and improve revenues. But getting the strategy exactly right is vital.
What’s next for DTC?
Direct-to-consumer has proven to be a successful model for new pet brands, but more players in the sector means more challenges too.
Fats, much more than just a bad reputation
Despite often being associated with weight gain, fats are also an important source of energy – for pets too.
Accessories for senior pets
The number of older animals is rising, but age should no longer be a barrier to happiness. The market offers plenty of products to keep senior pets physically and mentally active.
Pet retailer leads with relatability and education in the Nordics
Musti Group’s Chief Commercial Officer Ellinor Persdotter Nilsson shares what makes this leading retailer special and sheds light on Nordic consumers.
The benefits of flaxseed and other oils
Vegetable and nut oils provide essential nutrients but need to be used in the right amounts.
Trends in online sales of pet products
Online sales that boomed during COVID-19 are now lagging behind in many sectors. Not so, it appears, where pet products are concerned. In this sector, sales continue to grow.
Pet services survey looks into pet owners’ preferences and spending habits
How popular are pet services? Which ones are used most often and how much do pet owners spend on them every month? What are key decision-making factors when choosing a service provider?
The pet care business is booming – but for how long?
Having benefited from the pandemic, the pet care sector is bracing itself for a time in which life is returning to normal and inflation is on us.
‘Seniors’ are a growing part of the pet population
Over the past decade, the number of US households with a dog older than 7 years of age has increased from 42% to 52%.
Palatability approaches for performance and profit
As consumers are postponing vacations, turning down thermostats, and buying fewer treats – for themselves and their pets – the pet food industry needs to look at ways to stay resilient.
Technology helps develop nutritious, functional and tasty protein ingredients
New technological advances in electronic sensing increase precision and speed in pet food product development.
Regional report: the Nordics- A small but competitive market catching up with global trends
Pet food containing local products is particularly popular in the Nordics, while alternative proteins and cheaper private-label brands are also slowly finding their way onto shelves.
Artificial flavors in pet food formulation
Achieving the desired palatability for pet food is not always a straightforward process. What issues do manufacturers have to deal with?
Alzheimer’s in dogs: are we closer to finding an effective treatment?
Researchers are looking to leverage the strong similarities between human and canine brains to advance the study of the cognitive disorder Alzheimer’s disease.
Boosting joint health – supplements for pets
Healthy joints are essential for pet mobility and health. Which supplements are most beneficial?
Tracking the stages of aging in 40,000 dogs
The largest research project of its kind aims to better understand seniority in animals and humans and to expand canine lifespan.
Good pet health starts with a proper toothbrush
Periodontitis is the most common disease that affects dogs and cats and oral hygiene is critical to avoid it.
How a long tradition of omega-3s now benefits pet health
‘What is good for me, is good for my pet.’ This saying is important for many pet owners across the globe, but it’s a way of life for those living in Nordic countries.
Trends in the flea and tick segment
From topical medication to chewable products, companies are launching new formulas to cope with a higher demand for protection against ticks, fleas and parasitic diseases.
Getting the US feed ingredient approval process modernized
The industry is demanding more budget to end long delays in ingredient reviews and wants new marketing claims related to a pet’s well-being to be allowed.
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