Aker BioMarine enters the Chinese pet food market
The Norwegian ingredients company is increasing its focus on China with new strategic partnerships.
Aker BioMarine signed an agreement with China’s leading producer of pet food, Gambol Pet Food Group. In addition, Aker BioMarine is initiating a partnership with three other Chinese pet food companies.
“China is the world’s largest market for marine ingredients and it is an important market for us. The agreement with Gambol is essential to our business as they are one of the most important players in this market. This partnership leverages the credibility and market opportunities in China, and Asia in general, for both of us. If the business development progresses as expected, these agreements alone will make up an important part of our total sales for QRILL Pet next year,” says Matts Johansen, CEO of Aker BioMarine.
“Today, we have less than 10 employees located in China, but during the next year, we plan to build up the organization by hiring more key employees. Our team has worked extensively with regulatory approvals and product approvals as well as network building, ensuring that we continue to leverage all of the potential possible in this market. Aker BioMarine has a broad customer portfolio in the Aquaculture market and these new agreements mark the start of the future here in China for products for humans and pets,” adds Johansen.