Austria Pet Food pumps €40 million into doubling production
The increased volume of canned pet food will drive growth in e-commerce retail segments, positioning the company as a leading provider in Europe.
Private label pet food manufacturer Austria Pet Food is investing €40 million ($42.5M) into doubling production at its factory in Pöttelsdorf, 70 km from the country’s capital of Vienna.
A filling and packaging line for wet pet food will be added, as well as storage and truck parking. The company will also build a wastewater treatment station and photovoltaics system for energy self-sufficiency.
The expansion, which is expected to be completed by the end of 2025, is financed by Austria Pet Food’s owners, a Burgenland banking consortium that includes Raiffeisen Landesbank Burgenland and Bank Burgenland.
The project also has the support of the Austrian federal development and financing bank and advisory firm Burgenland Business Agency.
90,000 tons per year
The private-label pet food manufacturer wants to position itself as a “high-quality provider” of wet pet food in Europe by increasing its manufacturing capacity to 90,000 tons.
“We see an increasing demand on the European market for high-quality wet pet food in cans, and with our expertise in this area, we are sure to provide a good offering for the market to both our existing customers and new partners,” CEO Bernd Berghofer tells GlobalPETS.
Austria Pet Food currently generates 10% of its revenue outside Europe. It aims to expand its footprint in the Middle East and Africa and select markets in Asia and the Americas. The firm expects sales of €47 million ($49.9M) this year.
“With the expansion, we will continue to build our market position in these regions,” confirms Berghofer.
Share this story:
