ButcherBox garners positive response to its newly launched pet food line
The American meat subscription platform extended its nose-to-tail philosophy by entering the pet sector last year.
In 2023, ButcherBox introduced existing customers to its own line of pet products, starting with chicken and beef-based dog treats and bone broth for dogs.
A year later, Founder and CEO Mike Salguero says he has been very satisfied with clients’ reactions. “It’s been really great. We’ve been really happy with the response,” he says in conversation with GlobalPETS.
With the recent launch of the separate website, ButcherBox for Pets, the company aims to develop a dedicated space for its pet food products. Salguero hopes this new tool will become the “primary revenue driver” for its pet food line.
Business progression
Salguero started ButcherBox in 2015 to address the issues surrounding sourcing humane, better-sourced products. Over time, he noticed that customers faced similar issues when it came to finding ethically produced meat for their pets. “Pet felt like a natural progression of our core business,” he says.
“What we’ve learned about the industry is that sourcing high-quality meat for pets is not an easy thing to do, but people are very attuned [and] are continuing to be more aware of what they are feeding their pets.”
For ButcherBox, utilizing the whole carcass or finding a use for every part of the animal is important. Creating pet food from the leftover parts humans don’t eat furthers this aim.
Future plans
The firm plans to continue adding new products and offerings within its pet portfolio, having recently added a chicken and quinoa topper to its product line.
In the year ahead, new products in the pipeline include dry food recipes and products for cats.
The Massachusetts-based company expects to hit $600 million in revenue for fiscal year 2023.
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