Former Fressnapf CEO moves to sushi company

In a LinkedIn post, Steegmann wrote that from 1 November, he will change from “Happier Pets, Happier People” to “Eat Happy, Freshly Made Smiles.”

The Eat Happy Group operates an “Eat Happy” shop-in-shop concept, offering handmade sushi and other Asian specialties at over 3,500 supermarkets in Germany, Italy, Luxembourg, Austria and Slovakia.

“The great thing is that I can bring in my experience from previous professional positions: expansion, branding, product range innovations, CRM, retail media, pricing, transformation…,” he writes.

After playing a critical role in developing Fressnapf’s omnichannel ecosystem during his 4-year tenure, Steegmann left the German pet retailer earlier in the year after the acquisition of Italian player Arcaplanet.

(Photo Credit: Eat Happy Group)