How Heads Up For Tails is taking its business internationally
After opening in Singapore, the Indian-based pet retailer will look for opportunities in the Middle East and South East Asia.
New Delhi-headquartered Heads Up For Tails (HUFT) has chosen Singapore to expand its footprint internationally, with the opening of a 500-square-foot store in the Great World City shopping mall.
“Our expansion into Singapore represents a major step forward for Heads Up for Tails,” says HUFT founder and CEO Rashi Sanon Narang.
The new location features more than 1,000 premium products that have been “meticulously” curated to meet the needs of Singapore’s pet parents.
The company is currently working on omnichannel distribution for the Southeast Asian country and is expected to launch its e-commerce platform this month. Furthermore, HUFT expects to launch a second location in Singapore by the end of 2024.
According to Forbes India, the company generated ₹312.8 Crore ($37.4M/€34.4M) in revenue in its fiscal year (FY) 2023.
Supply partnerships
HUFT received “significant interest” from other countries in the region, such as Indonesia and Thailand. Retail operations are not a priority, but it will focus on forming supply partnerships for distribution across Southeast Asia.
“This will allow us to expand our brand presence and reach new markets,” admits Narang.
GlobalPETS learned that the Indian pet retailer is also looking for joint venture partners for the United Arab Emirates (UAE).
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