Kölle Zoo awarded for its innovative brochures
The German pet retailer has been recognized for its marketing efforts.
German pet specialty retailer Kölle Zoo has been recognized in the classic non-food category at the German Prospectus Award 2024.
The fourth edition of the awards, hosted by the Federal Association of Free Weekly Newspapers (BVDA), recognized exceptional achievements in brochure marketing communication.
Out of the 170 submissions received, the jury praised Kölle Zoo’s entry for combining “emotion and structure in the best possible way.”
According to local media, the business’s marketing was praised for hitting the emotional nerve perfectly, connecting heart and mind in the best possible way.
Kölle Zoo’s Managing Director Ramin Danaei recognized the print brochure marketing medium as an “indispensable” measure, interlinking the print, POS (point-of-sale) and online channels and helping establish their premium brand positioning.
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