Pet Consumer Insights

Pet Consumer Insights
6 Apr 2020

The turmoil in today’s world learned us that online channels are experiencing heyday’s. It means that as soon as the crisis is behind us, the domination of online channels will stay. This development shows that insights in consumer behavior will become more essential than ever.

PETS international & Yummypets (PI & YP)have taken the initiative to research the Pet Consumers needs and insights regarding specific topics in the months to come.

 

The idea is to address a specific topic, every month, for the next six months.

Pet consumers across the globe will be invited to share their thoughts and ideas on these topics.

The idea is that PI & YP will generate questions for the research. However, PI will announce the up coming topic to the market to invite companies to include specific questions.

The aggregated outcome of the research will be published by PETS International in an EmailNews letter, at the home page under the relevant Topic as well as under Pet Consumer Insights. On top of that the data will be available within the Yummypets Pet Consumers Dashboard for industry partners.

Topics:

  • May (to be prepared in April)
    • Impact of country lock downs on the bond with the pet
  • June
    • Uncertain times and impact on shopping behavior
  • July
    • Online shopping versus pet retail
  • August
    • Pet food
  • September
    • Pets, vets and app-solutions
  • October
    • te be determined

Procedure:

Each topic will have 10 in-depth questions plus maximal 3 partner questions.

The partner questions must be available at the end of the first week of the month.

The research will take place in the third week of the month.

The results will be available in the first week of the next month. The results of partner question will be shared with the partner and only be shared after three months with the industry.

Investments:

Third parties are invited to enter questions for the research on any topic. The investment per question is 695 euro (excl. VAT).

In return the the partner will receive the results related to this question for an exclusive period of three months.

 

For questions or more information please contact:

info@pets.nl