SportPet acquires Mission Pets
The pet toys and accessories company expands its position in the market through the acquisition of this luxury dog accessories and products company.
Mission Pets was founded in 1999 and is based in San Francisco. They sell novelty apparel, collars, leashes, bowls, bedding and home decor. Its products can be found in major brick-and-mortar retailers, and its own website.
“We’re thrilled to add Mission Pets to our platform and believe their products will be highly complementary to our existing offerings,” says Adam Kellogg, SportPet’s CEO. “As more families continue to bring pets into their homes, our business will be well-positioned to service those families with high quality, reliable products that can be used by furry friends for years to come.”
Michelle Elliott, Co-founder of Mission Pets, stated, “Since the launch of our first pet product line, we have helped serve countless pet families across the U.S. and internationally. Looking forward, we are excited to join SportPet and Topspin to accelerate our growth and continue servicing our customers with exceptional products across a broad array of categories.”
Ojas Vahia, Partner at Topspin – the private equity company that SportPet is part of, stated: “The combination of SportPet and Mission Pets is compelling for a multitude of reasons. Aside from the immediate scale and distribution opportunities, Mission Pets’ creative design team coupled with SportPet’s manufacturing capabilities will create a formidable player in pet durable products. We look forward to working with the Mission Pets team and welcome them to our SportPet family.”
(Image credit: harrybarker)