Study shows gaps in American pet owners’ preparedness for natural disasters

A survey of 2,000 American pet owners, conducted by market research firm Talker Research on behalf of Hill’s Pet Nutrition, revealed that while 8 in 10 believe having a disaster preparedness plan for their pets is important, only 40% have actually prepared emergency kits for their furry companions.

Most packed items

The most commonly packed items among pet parents were pet food (85%), water (80%), and food and water bowls (77% and 73%).

Other essentials included treats (65%), blankets (65%), and leashes (60%).

Additionally, over half of the respondents (51%) packed their pet’s favorite toy, while a third (32%) included familiar-scented clothing to provide comfort during stressful situations.

Preparation concerns

Of the pet owners who have a disaster plan in place, nearly three-quarters (73%) worried about having enough food and water for their pets, while 60% were concerned about transporting their pets and belongings during an emergency.

Key stressors in preparing for a disaster included figuring out what to do if separated from their pet (49%) or ensuring sufficient funds (39%).

Consumer behavior

According to a 2023 survey by PetSmart Charities, 76% of Americans indicated they would stay at home with their pets if they couldn’t bring them during an evacuation.

Furthermore, 80% would give up their spot in an emergency shelter if their pets weren’t allowed, despite 63% expressing uncertainty about the availability of pet-friendly shelters during disaster.

An overwhelming majority (86%) of pet parents credited their pets’ emotional support as crucial in helping them through difficult times like a disaster.