These pet players are strengthening their presence in Asia-Pacific

The pet care market in the Asia-Pacific (APAC) region is poised to reach $29 billion (€27.5B) in 2024, drawing global pet care leaders to expand their presence in the area. GlobalPETS dives into the latest.

AFB International

The Missouri-based pet food palatability solutions provider recently inaugurated its new Asia Pacific Regional headquarters on the outskirts of Bangkok, the capital of Thailand.

The new facility in Samut Prakan is set to enhance the company’s operational efficiency, supply chain reliability and delivery and service capabilities while supporting the evolving demands of the region’s pet food industry.

“We will be able to supply to all markets/customers across Asia from our new facilities in Thailand. We previously exported from the European Union and USA into the region. This will now transition to in-region supply”, Bas Melssen, AFB’s General Manager and Vice President of Asia Pacific, tells GlobalPETS.

Thailand was strategically chosen for its leading position as the world’s third-largest pet food exporter. Now, the new facility consolidates efforts of various corporate offices, manufacturing, research and development (R&D) and quality control under one roof.

AFB aims to serve its customers in the region “more efficiently” and respond faster to their needs. 

Biogénesis Bagó

The Argentinian animal health and biotech company has opened offices in Vietnam as part of its global expansion strategy in the Asian market, a region the company recognizes for its vast potential.

“Having a local base in Vietnam allows us to better understand the specific needs of our clients and respond with tailored biotechnological solutions that address their challenges,” says CEO Esteban Turic.

With existing production sites in China and South Korea and dedicated technical and commercial teams across the region, Biogénesis Bagó’s latest move strengthens its regional capabilities to tap into local opportunities.

Increasing interest

The APAC region is generating interest among pet companies worldwide. This year, the 26th edition of the Pet Fair Asia Shanghai trade fair witnessed a 41.8% increase in registration from foreign visitors.

David Zhong, founder of Pet Fair Asia, noted the rising confidence in Asian markets despite economic uncertainties.

Overall, international participation accounted for 10% of the 124,000 total attendees. Event organizers shared with GlobalPETS that 42.6% of the audience included visitors from South Korea, Japan, Taiwan and Hong Kong.

However, significant growth was noted from North America and Southeast Asia. Further, the US entered the top 10 visiting countries for the first time, with its audience more than doubling from 2023.