VAFO Group acquires Pooch & Mutt

Czech Republic-headquartered VAFO Group has closed the acquisition of Pooch & Mutt in a “multi-million-pound deal.”

The deal comes after VAFO upped its shares in the company to 40% in 2022, before which the premium pet food manufacturer held a minority share. 

Pooch & Mutt’s founder, Guy Blaskey, welcomed the news. “We have been part of the VAFO family for a few years now, and it genuinely does feel like a family. We are all aligned on making great quality products to help pets lead their best lives,” he says. 

Currently, Pooch & Mutt is on track to reach its £18 million ($23M/€‎21M) turnover goal this year. According to Blaskey, VAFO has supported his company to quadruple its sales. 

GlobalPETS has learned that in the spirit of continued growth, the pet food firm has a new brand lined up to be launched at the end of the year called Planet Pet Society, which Blaskey has labeled his ‘pet project.’

Blaskey will remain with the company as Chief Visionary Officer and continue to work on the VAFO Group’s management team. 

Petr Kriz, VAFO’s Head of M&A, congratulated the team for an “outstanding job.”