Worldwise welcomes veteran industry executive as new COO

Worldwise welcomes veteran industry executive as new COO

Jeff Sutherland will work closely with the company’s CEO, Kevin Fick, to further optimize its operations strategy.

Sutherland, who previously worked for a family-owned premium pet food manufacturer Redbarn Products, will support the company’s “continued growth.”

“I believe the skillset, experience, and relationships that Jeff possesses will help strengthen several key areas of our business — from sales, distribution, and manufacturing, to acquisitions, team building, and brand management”, stated CEO Kevin Fick.

Jeff Sutherland has more than 30 years of diverse pet industry experience. During his time at Redbarn, he oversaw company-wide operations and helped grow the business “significantly” in less than five years’ time.

He also held numerous senior roles in operations, marketing, and sales with Central Garden & Pet and Animal Supply Company.