Diana Pet Food, ADF, IsoNova and Schaffelaarbos will operate under the same division to better address the growing pet food market.
Symrise Pet Food will focus on pet food palatability with the brand SPF, pet Nutrition with a new brand, Nutrios and pet food protection with the brand Videka, a joint-venture between Symrise and Kalsec.
“Symrise Pet Food unites the leading players in their markets and fields of expertise. They share a strong sustainability approach as their business models draw on creating value from by-products,” said President Bertrand de Launay.
According to De Launay, the joint Pet Food division of Symrise means “we are now fully structured to serve the pet food market’s dynamic growth globally.”
Symrise Pet Food aims to bring all pets a better life by being at the heart of every eating experience by 2030.
The latest articles
VAFO acquires remaining stake in German pet food maker Allco Tiernahrung
The Czech group announced the acquired company will become Vafo.de by the end of 2024.
Pet food startup TABPS Pets’ market ambitions
The Indian firm is looking to expand its Ayurvedic pet products after a capital injection.
It’s been a flat quarter for Central Garden & Pet
The Californian supplier’s pet segment increased sales by 1% from January to March.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.