3 out of 10 British dog owners do not know what they’re feeding their pets

A recent survey commissioned by UK-based fresh dog food brand Butternut Box found that almost half of surveyed dog owners (48%) could only identify up to 3 ingredients in their pet food. Furthermore, 3 in 10 did not know what they were feeding their pets.

A sizeable 36% of dog parents were worried that their pet wasn’t receiving proper nutrition, while almost a quarter (23%) found it hard to understand the listed ingredients.

4 out of 10 respondents admitted to finding their pet’s diet more stressful than their own, and 41% wanted clearer labeling. 44% felt confused by contradicting advice on what makes a dog’s diet healthy.

Nearly half of British pet owners (45%) confirmed that they made purchases based on price, while 13% were swayed by packaging. 

Actually, 41% of respondents agreed on clearer labelling on dog food packaging.