These are the details of a new survey to 2,000 dog owners that highlights widespread confusion around pet food ingredients.
A recent survey commissioned by UK-based fresh dog food brand Butternut Box found that almost half of surveyed dog owners (48%) could only identify up to 3 ingredients in their pet food. Furthermore, 3 in 10 did not know what they were feeding their pets.
A sizeable 36% of dog parents were worried that their pet wasn’t receiving proper nutrition, while almost a quarter (23%) found it hard to understand the listed ingredients.
4 out of 10 respondents admitted to finding their pet’s diet more stressful than their own, and 41% wanted clearer labeling. 44% felt confused by contradicting advice on what makes a dog’s diet healthy.
Nearly half of British pet owners (45%) confirmed that they made purchases based on price, while 13% were swayed by packaging.
Actually, 41% of respondents agreed on clearer labelling on dog food packaging.
The latest articles
American investment firm launches pet fund
Vetted Capital aims to bridge a funding gap that has hindered growth within the pet care sector. GlobalPETS learns more.
Freshpet raises yearly guidance following strong performance
The New Jersey-based pet business has raised its forecast for the second consecutive quarter, projecting a 27% increase in net sales.
From South Africa to Europe: Maltento expands footprint
The South African insect company is leveraging its strategic location and aims to triple its revenue by 2026.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.