3 out of 10 British dog owners do not know what they’re feeding their pets
These are the details of a new survey to 2,000 dog owners that highlights widespread confusion around pet food ingredients.
A recent survey commissioned by UK-based fresh dog food brand Butternut Box found that almost half of surveyed dog owners (48%) could only identify up to 3 ingredients in their pet food. Furthermore, 3 in 10 did not know what they were feeding their pets.
A sizeable 36% of dog parents were worried that their pet wasn’t receiving proper nutrition, while almost a quarter (23%) found it hard to understand the listed ingredients.
4 out of 10 respondents admitted to finding their pet’s diet more stressful than their own, and 41% wanted clearer labeling. 44% felt confused by contradicting advice on what makes a dog’s diet healthy.
Nearly half of British pet owners (45%) confirmed that they made purchases based on price, while 13% were swayed by packaging.
Actually, 41% of respondents agreed on clearer labelling on dog food packaging.
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