New products

Discover the latest innovations and new products
in the pet industry.

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Accessories

Aquatics

Food

Grooming

Healthcare

Ingredients

Litter

Others

Private label

DANA Technology ApS (Denmark)

Irresistible combination of fresh kibble and freeze-dried treats for small breeds

pet-earth GmbH (Germany)

Natural cat litter from Germany

Orient Provision & Trading Co. (Saudi Arabia)

Cutey pate mixed grilled with real chicken, tuna & beef

Lider Pet Food (Turkey)

Reflex Plus Breed Series

Nugape (Spain)

Cebican Cosmo, a new universe of flavours

Dinnissen BV (The Netherlands)

The Pegasus® vacuum coaters for pet food

The Company of Animals Ltd. (United Kingdom)

New Coachi natural dog treats

Elvor (France)

ElvorCare: Dairy bioactive lactoferrin

Danube Petfoods Ltd. (Serbia)

KUDO: Cold-pressed dog food

Valour Pets Global Pte Ltd. (Singapore)

Wildcuts and Krunch range: Nutrient-dense diets at every life stage

Lonza Capsules and Health Ingredients (United States)

UC-II® undenatured type II collagen

Himadriyati Food Products (India)

Flavoured Himalayan chews

Zolux SAS (France)

Sweeties – creamy sticks for cats and dogs

Zoeuticals LL (United States)

PetFast Strips

Q-Petfood BV (Nederlands)

PetFoodie chunkies for dogs and cats

Cheeky SAS (France)

Cheeky dog toys - the strongest and safest dog toy

DANA Technology A/S (Denmark)

Transform by-products into premium bites

Schulze Heimtierbedarf GmbH (Germany)

SoftCat Yucca - the new star in the SoftCat family

ADM (United States)

Functional Pet Treats

Valour Pets Global Pte Ltd. (Singapore)

Nature-inspired pet nutrition powered by New Zealand green tripe excellence

VET EXPERT (Poland)

Healing Gel Plus

PetRebels (Netherlands)

A new ‘star’ in the Petrebels sky: our Natural Stars collection!

Shaw Ping Co., Ltd. (Thailand)

Pramy cat food