30 years’ worth of pet trade fair exhibitions
In this, our 30th anniversary year, we take a look at a number of important topics for our industry: how these have developed over the years to leave their mark on the pet industry and how they are expected to evolve in the years to come.
Trade fairs
One such topic is trade fairs. We can safely say that 30 years ago life was much easier: international trade was still in its infancy. Now, many of us in the pet industry spend a significant part of our time traveling to pet farms the world over. Such fairs have evolved into becoming important meeting places for industry players.
The trade fairs that matter
Europe
From its humble beginnings in 1950, Interzoo has become the world’s leading exhibition of pet supplies and even is a major driver for industry innovation. A bi-annual event, Interzoo quickly grew to become the place to be. In 1984, Interzoo reached the limits of its capacity in Wiesbaden: with 350 exhibitors and increasingly professionally designed stands. The exhibition moved to Nuremberg in 1988. Since then, it has grown exponentially with over 1,800 exhibitors and 40,000 visitors (versus 13,700 visitors in 1990).
In 1985, Zoomark in Italy launched a new European fair: to be held in the non-Interzoo year! Every two years, Zoomark hosts over 750 exhibitors.
Asia
The 22nd CIPS is due to be held in Guangzhou in September. The show brings together pet and aquarium manufacturers and suppliers from all over the world. With 1,500 exhibitors it is the largest pet show in the Asia-Pacific region, followed closely by Pet Fair Asia. Pet Fair Asia hosts its 21st edition in Shanghai. Both fairs have their own specific character and market position within the international pet industry.