90 years of passion for pets
How a search for quality bird food ended up in an internationally operating specialist supplier of food and more for birds, fish and farm animals.
No less than 90 years ago, a Belgian bird lover – the founder of the company – was looking for bird food that would keep the birds in his menagerie in prime condition. Not finding the quality he wanted, he decided to make the bird food himself. Word soon spread amongst his acquaintances who turned to him for quality food.
Kinlys Group was born and over the years the company has grown to become a specialist in food and non-food products for birds, wild birds, small animals, farmyard animals and fish. With the same drive today for quality as they had 90 years ago.
Guaranteed quality –highly transparent production and sourcing
Kinlys Group wants full control over the quality of the food mixtures. That’s why the company strongly believes in making their food products for domestic animals in-house. The products are sold under different company brands, including Benelux, Primus, Aqua Ki, Benelux Nature and Noah’s Farmyard, as well as numerous private labels.
Besides food mixtures, the company also specializes in non-food accessories. In addition, a number of exclusive brands for cats and dogs complete the product catalog. The quality of these products is guaranteed by a stringent selection of collaborating companies from around the world.
International sales network
Although Belgium is Kinlys Group’s prime market, they also serve European chain stores, as well as independent stores. In addition, their products are sold in more than 70 countries worldwide through trade representatives. To keep up with both current demand and the substantial growth of the company, Kinlys Group is building a new food production facility and significantly expanding their logistics hub, with a doubling of the pallet capacity and the implementation of warehouse management software.
The new food production site will mean a tripling of the current production volume. A state-of-the-art design, the facility’s packaging department will be fully automated. It will also enable the deployment of the most trending solutions in sustainable packaging.
All these investments ensure that Kinlys Group is ready to meet future demands, as regards both efficiency and sustainability.