A bigger stage for strong brands: Spectrum Brands Pet Care expands its Interzoo presence

Spectrum Brands Pet Care’s Interzoo presence will consist of a main booth of nearly 300sq m featuring IAMS, EUKANUBA, FURminator, Good Boy, Nature’s Miracle and 8in1. A second, adjacent stand of 40sq m will be dedicated entirely to the aquatics brand Tetra.

The main booth brings together the company’s dog and cat expertise in an environment designed to encourage interaction and exchange.

An eye-catching two-level booth concept clearly separates immersive brand experiences on the ground floor from focused business discussions above, including three spacious meeting rooms, several semi-open seating areas and a dedicated hospitality zone with a coffee bar.

Bringing brands to life

Across both booth areas, visitors will experience immersive brand worlds with clearly defined zones, engaging storytelling and interactive touchpoints that make each brand identity tangible and memorable.

Interzoo’s audience will have the opportunity to discover the world of Good Boy, the UK’s No. 1 dog treat and toy brand and one of the most trusted names in the market. Good Boy stands for joyful bonding moments between dogs and their owners, offering a broad portfolio of high-quality snacks made with carefully selected ingredients.

From tasty meaty treats to long-lasting chews, the brand will showcase a wide selection designed to reward dogs in a fun yet responsible way.

Claire Wheeler, Director Marketing Snacks & Care, emphasizes: “Since the last Interzoo, we have enhanced our brand positioning and expanded our product portfolio. With a strong focus on innovation, we’re pleased to showcase our latest ranges.”

Tasting opportunities and interactive product experiences will allow visitors to explore the variety, texture and appeal of the Good Boy portfolio first-hand. In addition, 8in1, one of the leading brands in the snack segment, will present its latest product innovations.

EUKANUBA in action

One of the key highlights will be the EUKANUBA Action Wall, designed to bring the brand’s performance DNA to life. As a premium nutrition brand rooted in science, EUKANUBA stands for high-quality animal protein as the first ingredient, tailored nutrition for every life stage and visible benefits such as healthy digestion and overall vitality.

A special spotlight will be placed on EUKANUBA Magic Pink World – a bold and eye-catching initiative that embodies innovation, confidence and modern premium positioning. Within this vibrant framework, EUKANUBA will introduce its new wet food portfolio, carefully developed to complement the brand’s trusted dry range.

“We want to surprise, inspire and create wow moments. It will be bold, fresh and emotional,” emphasizes Janina Garving, Director Marketing Dog & Cat Nutrition.

The booth will also showcase the strong presence of IAMS, a brand built on nutritional expertise and everyday trust. With a comprehensive portfolio of dry and wet food for both dogs and cats, IAMS delivers complete and balanced nutrition tailored to different life stages and specific needs.

Moreover, 2026 marks an outstanding milestone for IAMS as the brand celebrates its 80th anniversary. This anniversary represents eight decades of nutritional expertise, continuous innovation and strong consumer trust within the global pet care market.

Tetra returns with ambition and a clear point of view

Tetra’s return in 2026 marks a clear step forward in scale and ambition. The expanded footprint and the introduction of a dedicated Tetra Experience Area underline the brand’s long-term commitment to the aquatics category and the specialist trade, while celebrating 75 years of brand history.

“Tetra’s presence at Interzoo 2026 is about reasserting our leadership role in shaping the future of aquatics,” says Casey Sims, Division Vice President Marketing & Innovation, GPC International. “By listening, sharing expertise and engaging in open, constructive dialogue with the industry.”

Experience, expertise and interaction

The Tetra Experience Area invites visitors to immerse themselves in a vibrant aquatics world, featuring beautifully designed aquariums with livestock, hands-on product experiences and insights into Tetra’s 75-year legacy of scientific expertise and innovation.

A central highlight will be a live aquascaping workshop hosted by internationally recognised aquascaper and influencer Michał Adamek on Wednesday, 13 May, starting at 1pm. For several hours, Adamek will create a complete aquascape live on site while explaining his creative decisions and engaging directly with visitors throughout the process.

“Our ambition is to make aquatics more accessible, sustainable and rewarding – for retailers and hobbyists alike,” adds Kristin Heithecker, Director Marketing Aquatics International. “By combining scientific expertise with education and inspiration, we want to help the trade grow the category through better experiences, not just more products.”

Cleaner homes, better care

Last but not least, Spectrum Brands’ care segment will showcase its expertise through quality-driven solutions. FURminator, the original brand in grooming for cats, dogs and other furry animals, will present its range of products designed to make at-home grooming accessible and effective.

Visitors will be able to experience the quality of the original deShedding Tool first-hand, demonstrating the brand’s authority in coat care.

Nature’s Miracle completes the care portfolio with its effective and safe pet stain and odor removers. A sensory highlight at the booth will be the fragrance tester, allowing visitors to apply Nature’s Miracle’s versatile fragrances to carpet samples and experience them directly.

Interzoo as a place for global dialogue

Compared to the previous edition, Spectrum Brands Pet Care will increase its exhibition space by approximately 25%, becoming the largest exhibitor in Hall 3C. The expansion reflects a clear commitment to brand building and to personal, in-depth dialogue with partners across the global pet care industry.

“Our presence at Interzoo 2026 is about much more than visibility,” says Patrick Kaczynski, Senior Category & Trade Marketing Manager at Spectrum Brands Pet Care. “It is about creating the right space where our brands come to life – and where conversations strengthen partnerships, build trust and move categories forward.”

Interzoo: Hall 3C, Booth 316