A growth and innovation hub in Asia’s thriving pet markets

A record-breaking 2024 edition

In 2024, Pet Fair Asia attracted over 2,500 exhibitors and more than 124,000 trade visitors from 91 countries.

A standout achievement was the 41.8% surge in international attendance. For the first time, attendees from abroad accounted for 10% of the total trade visitors, making the event more international than ever before.

Known for unveiling cutting-edge innovations and highlighting emerging trends in Asian consumer behavior, the exhibition reaffirmed its status as the leading business-to-business-to-consumer (B2B2C) platform for the pet industry.

The final 2 days welcomed 300,000+ pet enthusiasts, giving international brands an exclusive opportunity to engage directly with consumers and boost brand awareness in one of the world’s most dynamic pet markets.

What to expect in 2025

Following the 2024 success, Pet Fair Asia will return with 2 targeted co-located events, designed to cover even more aspects of the industry.

Pet Fair Asia SUPPLY, featuring 600 exhibitors, will showcase the latest innovations in pet product manufacturing, raw materials and supply chain solutions.

Meanwhile, Pet Fair Veterinary, covering 30,000 sq m, will bring together over 700 brands specializing in pet healthcare, veterinary equipment and medical solutions, offering a comprehensive look at advancements in pet medicine.

Pet Fair Asia Network

Pet Fair Asia is the flagship event of the Pet Fair Asia Network, a portfolio of industry-leading exhibitions that includes Pet Fair Beijing, Pet Fair South China (Shenzhen) and Pet Fair Southeast Asia (Bangkok).

This network serves as a strategic platform for businesses looking to tap into the fast-growing Asian pet market, providing targeted opportunities to connect with local partners and consumers.

Market potential

For 27 years, Pet Fair Asia has reflected the rapid growth of China’s pet market, which was valued at approximately ¥300 billion ($42B/€39B) in 2024.

According to the Blue Book of the Pet Industry by Asia Pet Alliance (APA), spending on pet products in China grew by 5.5% over the year, surpassing the global average despite a slowdown compared to the last decade.

Growth in the sector is primarily driven by rising pet ownership in lower-tier cities, fueled by ongoing urbanization and increasing disposable income.

With only 23% of China’s total population currently owning a pet, there remains significant untapped potential for international companies looking to enter or expand in this thriving market.