A pet industry global icon
For half a century, the Classic brand has been more than just a name in the pet industry – it’s a symbol of British ingenuity, quality and reliability. And Classic’s future trajectory is just as ambitious and promising as its illustrious past.
In a world of fleeting trends, Classic stands alongside a ‘select few’ of instantly recognizable pet industry brands.
A Classic bottle is immediately identifiable – a true icon in its field. This level of brand recognition is reserved for only a handful of products.
Part of that recognition comes down to loyalty and long-running partnerships.
Since the first Pets at Home store opened its doors in 1991, Classic bottles have constantly been on the retailer’s shelves. That’s a rare achievement, underlining the bottles’ timeless appeal and also Classic’s reliability.
A testament to excellence
While major distributors typically champion their own brands in the pet industry, Classic’s bottles have consistently bucked this trend.
This unwavering support from industry giants speaks volumes about the respect and trust Classic commands.
Classic bottles stand firm. Why? Maybe it’s because the company’s commitment to excellence has never wavered. Perhaps it’s a resounding endorsement of the enduring legacy of the Classic name.
Or it could be due to the fact that the company has refused to cut corners on the quality of its UK-sourced components, underpinned through rigorous quality control processes, which ensure that every Classic bottle lives up to its name.
50 years, 30+ countries, unlimited opportunities
With a presence in over 30 countries, Classic proudly celebrates 50 years as a market leader – a testament to its dedication to quality, innovation and customer satisfaction.
How does the company plan on celebrating this 50th-anniversary milestone? In true Classic fashion! Cutting-edge, customizable bottles are now available, tailored to customers’ unique requirements.
With a rich history, global reach and a commitment to excellence, Classic remains the benchmark for small-animal drinking bottles.
This dedication has established the company as a cornerstone of Great British industry and is proof of its enduring legacy. Not many brands can say that – but not everyone is Classic.
The Classic range
Aside from its famous bottles, Classic’s range of premium-quality products extends to a market-leading assortment of aquarium ornaments, a full and diverse array of cages, as well as toys and accessories for dogs, cats, small animals and birds, all of which showcase the same ‘Classic quality’.
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