Adapting litter to new trends and consumers’ needs
Pet owners are spending on their companion animals in the same way as parents spend on their children. According to Euromonitor International’s Voice of the Consumer Lifestyle survey, 71% of pet owners worldwide consider their pets to be family members.
Sanicat fully understands consumers’ desires to provide their pets with the best care. The brand has 65 years of experience, and its mission is to keep searching for ways to deliver even better products.
New product launches
During Zoomark, Tolsa will present various new launches: new clumping plant-based litters, and new mineral litters for Kitten and Multicat households.
Sanicat Natura Activa is the Tolsa plant-based litter answer for cat owners looking for environmentally responsible solutions. 2 new high-quality products, the Sanicat 100% Green and Sanicat Recycled, are both natural, biodegradable, and compostable clumping litter. Sanicat’s natural recipes neutralize unpleasant odors and make it easy to clean the litter box.
Understanding pet companions’ specific needs, Sanicat also launches 2 new mineral-based litters. Sanicat Non-Clumping Kitten Litter stands out by its superabsorbent capacity, its delicate valerian scent that piques kitten curiosity to use the litter tray, and its Oxygen Odor Control, adding the natural power of oxygenation to neutralize and decompose bad odors. Its non-clumping formula is a safer solution in case the litter is ingested, while also soft and comfortable for small paws thanks to its microgranules.
Sanicat Multicat Clumping is the ideal solution for households with 2 or more cats. After years of research, the special formula grants a very high odor-control result, effectively fighting both urine and bad odors.
Environmentally responsible
Sanicat’s purpose is: “Nature at heart. We care about cats, homes and the planet. Nature is our responsibility and our source of inspiration. This guides everything we say, do and create.”
The whole Sanicat mineral and plant-based assortment is the answer for cat owners looking for an environmentally responsible solution. Since a few years, Sanicat has initiated to reduce its own impact on the planet. They collaborate with external consultants to get independent well-known certifications, to prove their sustainable practices. Sanicat products do not use plastic, packaging is made in recyclable paper or carton certified FSC, using biodegradable inks. Classic and Clumping mineral products produced in Madrid in 2022 obtained the Carbon Trust Measured footprint validation.
By extending its ranges in 2023 with new products, Tolsa helps consumers to make conscious choices and offer their furry friends a clean space, while also keeping the environment in mind.
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