Adventure reimagined
Rogz first graced the cover of Pets International in 2005, celebrating 10 years of being in business. Fast-forward 17 years and it’s time for another celebration.
For 27 years, Rogz has been guided by the vision to be the most enjoyed pet brand on planet Earth and beyond. Thanks to its footprint in 90 countries, people and pets across the globe can proudly, and safely, enjoy Rogz pet gear.
Continuous development
Continuous development in manufacturing techniques has ensured that this South African company has stayed true to its values, producing products that are functional, fun and relevant.
It could have been easy to become complacent after winning the World Branding Forum’s Brand of the Year global award in 2021. Instead, Rogz continued brainstorming innovative ways to grow the brand. With adventure, fun and pushing boundaries at the forefront of new product development at Rogz, a new generation of adventure gear was born.
Introducing AirTech
The AirTech range is the ultimate in outdoor adventure gear for pets. It mimics the natural beauty of nature through color, while encapsulating the raw edginess of adventure through design.
Rogz has an established reputation as a specialist manufacturer of collars, leads and harnesses, with a keen attention to detail. The AirTech range not only leans this, but also propels it to another level.
Innovation from the ocean
The AirTech range was born through radical concepts inspired by kite surfing and other extreme sports that the company’s co-founders actively engage in. This was innovatively redeveloped for the pet world in a first for the industry, which has led to Rogz filing multiple patents for this range.
In addition, the fabric used to manufacture AirTech products has been engineered by the company itself using soft, smooth, rounded edges and a diamond mesh that offers comfort. The manufacturing process is done in-house at the company’s headquarters in Cape Town. Each product has a distinct, unique Rogz DNA, setting it apart in the market.
Experience adventure
Ultimately, the AirTech range enhances the outdoor experience for both adventurer and their furry companion. Everything that has gone into creating the range was done to ensure that the products are ultra- lightweight, offer supreme comfort and are noise-free, while still providing a genuine sporty feeling with a visual appearance to match.
To the future… and beyond
The Rogz team is excited to watch how the world adopts the AirTech range. Meanwhile, the team continues to develop high-quality products, while focusing on sustainable practices. This has seen Rogz become the first African company to join the Pet Sustainability Coalition