![Alphia injects $5 million in Better Choice](https://globalpetindustry.com/wp-content/cache/thumb/d3/c466c86f4b866d3_960x540.png)
The capital injection aims to restructure debt from the firm’s subsidiary brands like Halo.
American pet food manufacturer Alphia recently invested $5 million (€4.58M) in pet health and wellness company Better Choice in a bid to “establish a direct manufacturing relationship and stabilize business outlook.”
For Alphia’s CEO, Dave McLain, the investment brings the firm closer to a “strong brand” that shares its values of highest product quality and food safety.
They will use strategies to increase company profit by reducing Better Choice’s debt—including that of its subsidiary brands such as Halo and Purely for Pets—and arranging a “promising” cash flow management plan.
“We look forward to working with Alphia, leveraging their investment and deep knowledge of the pet food manufacturing marketplace,” says Michael Young, Chairman at Better Choice.
Alphia’s investment news comes as rumors have been circulating that they are looking to potentially sell the business.
The latest articles
![Rebranding: Zooplus refreshes its logo](https://globalpetindustry.com/wp-content/uploads/2024/09/zooplus-rebrand.png)
Rebranding: Zooplus refreshes its logo
The Munich-headquartered online retailer has undergone a rebranding to show its commitment to growth, innovation and future-looking vision.
![Exclusive: The success of pet supplies in Tesco’s new UK marketplace](https://globalpetindustry.com/wp-content/uploads/2024/09/Tesco-online-marketplace.png)
Exclusive: The success of pet supplies in Tesco’s new UK marketplace
Britain’s largest supermarket chain shares its plans with GlobalPETS to add more suppliers to its pet section.
![US: Pet ownership returns to pre-pandemic levels](https://globalpetindustry.com/wp-content/uploads/2024/09/dog-with-the-US-flag.jpg)
US: Pet ownership returns to pre-pandemic levels
New APPA research highlights the high cost of keeping dogs and cats, including vet and boarding expenses.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.