AQUAEL | Poland
AQUAEL has been manufacturing everything required for setting up and maintaining a freshwater aquarium or a garden pond. Its major product groups include aquarium filters, heaters, lids with inbuilt lighting, fully equipped aquarium sets, and aerators. The company places a special emphasis on innovation technological solutions.
100 countries on six continents
Thirty years ago, fishkeeping became very popular in Poland, and there was an increasing demand for high-quality products. AQUAEL’s first products were air pumps. “In 1992, we started our business activities abroad,” says Bogumil Jankiewicz, who has owned the company with her husband Janusz Jankiewicz since 1984. “Seventeen years later we expanded our range by adding products groups for dogs, cats, rodents, rabbits and other pets. We also founded a pet shop network called AquaelZoo. At the moment, we have 32 shops in all of the main Polish cities.”
Bogumil and Janusz Jankiewicz have created a global business network covering 100 countries on six continents and including 72 exclusive business partners. Today, AQUAEL employs over 600 people and with over 30,000 square feet of manufacturing space it has become one of the biggest industrial units in north-eastern Poland.
Biggest players
“It’s still a family-owned business with its own share capital. We co-operate directly with wholesalers, local country distributors and the pet shops. Thanks to our technology, we are able to design, test and introduce new products into production in a very short time. We are now the main business partner of over 50 major wholesalers and over 3,000 pet shops globally. All our products are produced in Poland. We’ve estimated that one of our filters or heaters is sold somewhere in the world every 30 seconds. Producing nearly 200,000 aquarium sets every year, we are one of the biggest players on the pet product market.”
Energy-saving innovations
AQUAEL cares for the natural environment by promoting modern, energy-saving technologies. “We are the first big aquarium manufacturer to completely eliminate obsolete, electricity-hungry fluorescent lamps by replacing them with modern, energy-saving LED diodes. These LEDs consume half the energy of fluorescent lamps with the same quality of light. What’s more, the old lamps needed changing every year; our LED diodes will last for 11 years. Other energy-saving innovations are the AQUAJET PLUS pumps that consume 30% less energy and the WINTERHOT PRO pond heater that saves over 80% energy. We also promote fishkeeping as a natural, healthy hobby.”