Aquaja (the Netherlands)

is managed by CEO Danny Janssen, who officially took over the company in March 2015. Aquaja has realized projects throughout Europe, but also in the Middle East and South America.

Specialised in customized fittings

Aquaja produces animal-housing units for the sale of tropical fish, pond fish, reptiles, rodents and birds. The units are designed and manufactured by experienced specialists who focus on quality and appearance. Aquaja employs experts with ample experience, who help shopkeepers create a modern and unique design and a fitting solution for any situation.

New owner

The current owner, Danny Janssen, took over the company in March 2015 after years of working as manager. The new production facility, based in Echt (Netherlands) enables Aquaja to continue to develop trendsetting and innovative products and projects. The products will be the essential element of the appeal of pet shops: a visit to the pet shop will be real outing for families.

Responsible experience

Aquaja products can be practically and easily maintained, but are also geared towards giving an extra dimension to a shop, namely experience! Increasing competition from online sales has made it difficult for shopkeepers to compete on prices. How can they convince consumers to visit their shops? We believe that this can be achieved by having livestock in shops for that extra experience. The Aquaja solutions make it possible for shopkeepers to display livestock in a responsible manner, but will also make a visit to a pet shop a real outing.

A good presentation of livestock is essential. Their housing should be responsible. And this is where Aquaja products make a difference. All Aquaja products have a modern look and feel and are geared towards corporate social responsibility. For instance, Aquaja makes standard use of LED lighting instead of T5 lighting and also offers a special energy-efficient heating system for the aquariums. This Aquaja-designed heating system is comparable to underfloor heating with which a 40% energy savings can be realized. Aquaja also has an automatic water-renewal system which guarantees a perfect water renewal cycle of the aquarium water. All products can be customized at no additional cost.

International appreciation

Aquaja’s store design is of a high quality, energy-efficient and can be customized to any project. These core values are appreciated on the international market. Aquaja is a market leader in the Netherlands and Belgium, and also operates in Germany, France, Denmark, England, Russia and the Middle East.

Aquaja has a special installation team for international projects whose members are responsible for correctly installing various products. They also offer so-called ‘plug and play’ racks which shopkeepers can easily install and assemble themselves.

Aquaja’s unique products not only stand out because of their high-quality materials, the added experience and customized solutions, but also thanks to Aquaja’s high level of service. As a result, Aquaja is a reliable business partner for international chains and shopkeepers alike with fitting products for any store and project.