Balancing sustainability and pet trends

Global findings from Euromonitor International’s Voice of the Consumer lifestyles survey show that as many as 75% of pet owners now see pets as members of their family.

There is also a notable shift in family dynamics, with an increasing number of households opting for cat ownership over raising children. In Spain, for example, currently more households have pets than children under the age of 15, according to data from ANFAAC, the national association of pet food manufacturers.

Maintaining a clean living environment in pet-owning households is crucial. Sanicat provides mineral and plant-based solutions that not only ensure cleanliness, but also foster a healthy environment for all family members.

Repurposed waste materials

Sanicat’s mission is to cater to the needs of this growing group of dedicated pet parents, but always in a responsible way. Opting for solutions that use renewable raw materials, with environmentally friendly manufacturing processes and sustainable packaging, contributes significantly to the reduction of an environmental footprint and conservation of shared natural resources.

The brand has reaffirmed its commitment to sustainability through a range of litters designed to recreate the natural environment of the cat. Natura Activa, for example, is a plant-based product range. Last year, Sanicat 100% Green and Sanicat Recycled were added to this line – natural, recycled, biodegradable and compostable litters.

Sanicat uses independently certified materials repurposed from waste from other sectors, such as construction, packaging and agriculture, without compromising on quality and safety. The eco-friendly packaging is made from FSC-certified cardboard and paper and entirely free of plastic. Opting for products within this range integrates sustainability into the pet-owner lifestyle.

Building on its experience

With over 65 years of expertise, Sanicat strives to meet today’s consumer demands and each pet’s specific needs. This year’s Interzoo launches reflect that once again.

The line-up features Strong Clumps and Easy + GO, ultra-clumping litters for excellent hygiene and odor control. Then there’s Kitten litter, with a gentle valerian scent for easy training, and Multicat, with superior odor control – ideal for homes with more than one pet.