Calls for protein transparency in pet food
In today’s world, it is important to communicate clearly about the source of protein in pet food to improve transparency and hence build consumer trust. Pet food brands therefore need to put the focus on both the protein content and the quality of the protein in their products in order to stand out.
Moving beyond the high-protein claim
The high-protein trend in the UK food and drink industry is well established yet still growing. 48% of UK pet owners deem health-boosting…
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