In that time, they never stopped innovating. As Classic celebrated a quarter-century milestone in 2000, their flagship range was aptly dubbed the “Rolls Royce of drinking bottles.” This recognition still holds true today, a testament to an unwavering dedication to excellence and reliability.
You know their products and you’ve probably seen their imitators too. A market leader for half a century – and with a history stretching back to 1877 – they’ve blazed trails that others have followed.
Let’s see how.
Why Classic? Because it just works
Classic’s enduring success can be attributed to the unparalleled quality of its products. Their flagship drinking bottles are engineered to the highest standards, ensuring no drips or leaks, and the use of the finest quality UK-sourced raw materials underscores their commitment to durability.
During the 1990’s, Classic introduced the “Deluxe” bottle range, featuring a groundbreaking straight spout and angle cap, designed to mimic how a small animal would naturally suckle. This innovation revolutionised the market, showcasing Classic’s commitment to continuous improvement and advancement in the field of animal care products.
The 2000’s saw Classic take the range forward. They introduced the fully environmentally friendly, PET-manufactured, “Crystal Deluxe.” For those looking to inject a bit of fun into their pet cages, they also introduced the first of their kind, colour-tinted “Colortone” range.
The high-strength and robust nature of their products solidifies Classic’s position as an industry leader – but their reliability stretches beyond just craft. Using only UK-sourced raw materials helps to ensure their historic “always in stock, always available” mantra rings true as loudly today as it did 50 years ago.
50 years. 30+ countries. Unlimited opportunities
With a presence in over 30 countries, Classic proudly celebrates 50 years as a market leader – a testament to an unwavering dedication to quality, innovation, and customer satisfaction. Furthermore, its full UK manufacture guarantees the Classic bottle’s continued, seamless, tariff-free exportation into the EU in a post-Brexit trade era.
How do they plan on celebrating this 50th anniversary milestone? In true Classic fashion. Following significant investment in tooling and machinery, Classic have recently launched a new range of metric capacity bottles, available to meet customer bespoke manufacture requirements.
With a rich history, global reach, and a commitment to excellence, Classic remains the benchmark for small animal drinking bottles. This dedication has established them as a cornerstone of Great British industry and is proof of their enduring legacy.
Not many brands can say that – but not everyone is Classic.
Ready to browse the Classic range?
Aside from their famous bottles, the Classic range of premium quality products extends to a market-leading assortment of aquarium ornaments, a full and diverse array of cages, as well as toys and accessories for dogs, cats, small animals and birds, all of which showcase the same “Classic quality”.
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