Indian pet food company to focus on affordable protein diets after capital injection
PetStrong plans to expand its reach while strengthening its production and product innovation capabilities.
The Gurugram-based firm recently raised an undisclosed amount in its latest funding round, led by venture capital firm Auxano Capital.
PetStrong will use the investment to expand its manufacturing capabilities, accelerate product research, and broaden its domestic reach. Its goal is to make high-quality, affordable pet nutrition accessible to a wider audience.
“This funding is instrumental in scaling up our manufacturing capabilities and enhancing our supply chain efficiency. It also enables us to innovate with tools like our Dog Nutrition Calculator, which helps pet owners create personalized, health-focused meal plans for their pets,” says company Co-Founder Nisheeth Kumar.
PetStrong has developed meal boosters, fresh food, gravy food and functional supplements into affordable, high-protein products that cater to local needs.
Tapping into an under-penetrated market
A recent report by consultancy firm Redseer Strategy Consultants estimates the Indian pet care market stands at a value of $3.5 billion (€3.3B), of which pet food, grooming and healthcare account for 80% of spending.
The market size is expected to double by 2028, with ample growth space for innovative companies.
Furthermore, the report notes that in the last 4 years, $178 million (€168.2M) has been invested in Indian pet care.
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