Founded in 1990, their plans were ambitious, the foundation of today’s succes.
Croci s.p.a. milestones
- 1990 Founding of the company
- 1998 Certified ISO 9002
- 2008 First Italian pet food and accessories distributor to acquire certification
- 2010 Certified ISO 9001
- 2010 Acquisition of Amtra aquarium and fish supplies
- 2010 Move to new company headquarters in Castronno
- 2014 Launch of new brand pet food ‘Vibrisse & Tobias’
- 2017 Launch of new brand BARF food ‘Niki Natural BARF’
Leading the way
Croci is one of the leading international pets, aquarium and fish supplies companies. Their history is one of growth, based on customer-oriented quality solutions and products. In 1998, they became the first Italian distributor to be certified ISO 9002. Subsequently, in 2010, their design, development, production and trade activities were ISO 9001 certified.
To be able to bring innovative products they have their own Research and Development laboratory. This R&D approach is the corner stone of the expansive growth. Nowadays they have a warehouse of 10,000 sqm, enough space for over 12,000 pallets!
Aquarium care products
A major step in the company’s successful history, has been the acquisition of the German aquarium care manufacturer Amtra, one of the market leaders in Europe. The addition of aquarium and fish supplies to its product offering, means that Croci can supply almost all products for pets.
Another milestone was the launch of wet, canned food for cats and dogs: Vibrisse and Tobias. Both contain only the finest ingredients, with no additives or preservatives. Steaming preserves the natural flavours and the nutritional characteristics of all individual components. The addition of selected tuna, mackerel and salmon parts – containing important substances such as omega-3 and omega-6 fatty acids – supports the physical well-being of cats and dogs. All ingredients are certified wild-caught and farm-raised.
Croci is also one of the market leaders in dog clothing and apparel. Every season, they present a collection of elegant and colourful garments, embellished with exquisite details and fashionable embroideries. Each product is designed in-house, based on a tradition of high-quality workmanship and in line with the latest Italian fashion trends. Comfort and style are key in creating fashionable, comfortable clothes that protect and are suited to dress dogs at any time of day.
interzoo 2018 – HalL 6, booth 308
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