Customizable pet treats from Italy

Private label production with a focus on quality

Founded in 2014, Mast has grown into a key private label producer for the pet industry. Based in Italy, the company collaborates with major retailers and distributors, offering pet biscuits and snacks with a focus on quality, automation and customization. Now, Mast is looking to expand beyond Italy, bringing its expertise to international markets.

High-quality ingredients, no unnecessary additives

Mast’s products are characterized by a carefully selected list of ingredients. Dog biscuits are available in meat- and vegetable-based recipes, with modifiable options including fruit, vegetables, herbs and flowers. Snacks for dogs and cats contain only a few essential ingredients: animal proteins, soft wheat flour, vegetable oil, corn starch and water.

Protein contents range from 4% to over 90%, and the company uses a variety of protein sources, including chicken, beef, lamb, duck, rabbit, deer, wild boar, pork, tuna, salmon and shrimp.

Functional ingredients such as vitamin and mineral complexes, inulin, taurine and chondroitin can be added to meet specific dietary needs. The things Mast does not include in its products are just as important; none of its recipes contain added salt, sugars, preservatives or chemical additives.

Customization in shape, formulation and packaging

Thanks to the extensive customization options Mast offers, clients can choose specific shapes, recipes and ingredient combinations. The company’s automated production process enables the creation of a wide range of snack shapes, including small and medium-sized bones and cubes. Custom molds can also be developed to match client specifications.

In addition to tailored product formulations, Mast provides complete packaging solutions. Pet biscuits and snacks can be packed in bags ranging from 5 g to 10 kg, with additional options for header cards and boxed packaging. The company’s in-house technical and graphic team supports clients through all stages of design, from product development to branding and legal labeling compliance.

Expanding beyond Italy

Mast has built strong relationships with retailers and distributors in Italy and is currently present in over 1,000 retail locations. Now looking to expand internationally, the company will continue to focus on delivering high-quality private label pet treats with flexible customization options. By working closely with clients, Mast ensures that each product meets both market demands and brand requirements.