Even in the age of the internet, the majority of pet owners are still led by myths, which can easily be dispelled by specialists.
MYTH No. 1: Fresh meat over meat meal
The data is in: raw meat contains approximately 70% of water and only 15% of protein, meanwhile, meat meals contain approximately 5% of water and 70% of protein. The meals are made by drying and grinding meat in order to remove water and retain only concentrated meat protein, therefore, its amount in a pet food is highly important. Since the meal is concentrated and the daily intake of necessary nutrients is retained in a small amount of pet food, there is room for other irreplaceable functional ingredients.
MYTH No. 2: Poultry is an inferior ingredient
In highest-quality feeds, the essential energy source should be animal protein because dogs and cats absorb the necessary nutrients only from such protein. The best sources of it are lamb, salmon and poultry, however this last gets criticised a lot.
Actually, poultry provides irreplaceable amino acids and it serves as the construction material for muscle mass. Poultry is also the best protein source for puppies and kittens since it is easily digestible. And it is necessary for overweight pets because, due to its light mass, poultry delivers the required energy without stuffing the pet’s organism with additional calories.
MYTH No. 3: Plant oils should be avoided
Feeds containing linseed, borage, and coconut oil are actually recommended. Coconut oil is also called a ‘superfood’ as it possesses over 30 benefits for pets: among other things, it contributes to maintaining healthy skin, shiny and thick coat, it moisturises pet’s skin and stimulates wound healing. In addition, coconut oil improves the condition of the immune and digestive system and stimulates brain activity, which is highly useful for senior pets.
An ultimate mythbuster
HiQ is ready to bust any myths that keep customers from providing the best daily nutrition to their beloved dogs and cats. The company believes that the greatest products are born by combining deep scientific research with gifts of nature. That is why HiQ feeds contain high amounts of animal protein from lamb, salmon or poultry meals and the globally valued ‘superfood’ – virgin coconut oil.
The latest articles
CULT Food starts cultivated pet food regulatory race in the US
A subsidiary of the Canadian cell-based firm is to file a feeding trial to seek approval to sell the product in the country.
Purina witnessing a deceleration, admits Nestlé’s CFO
The multinational’s pet portfolio increased sales in the first half of 2024. GlobalPETS dives into the latest earnings.
American biotech companies receive $36 million in investments
California-based NovoNutrients and Digestiva to scale their footprints in alternative protein.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.