Decades of pet care excellence
What started as a family business sparked by a beloved cat has grown into one of Ukraine’s top pet players, with an expanding global footprint.
The story of the Suziria Group began 30 years ago, when Serhii and Tetiana Potapova, inspired by their love for the family’s cat Jean, started the company. That small business has since evolved into a leading manufacturer, retailer and distributor in Ukraine.
Today, Suziria operates over 10,000 sq m of production facilities and 16,000 sq m of warehouses, while managing more than 200 pet stores across the country.
Suziria Brands is the part of the group that develops and manufactures innovative brands and products that are sold internationally.
Popular brands on offer
The Suziria Brands product range includes food and snacks for dogs and cats, grain food and goods for birds and rodents, pet clothing, hygiene items and various accessories such as toys, pet beds and scratching furniture.
Among its flagship brands are food lines such as Savory, Half&Half and Priroda, each catering to different pet nutrition needs. Non-food brands include SoftVET, focusing on pet health, and Buddy Boo fashion for pets.
Currently, the company partners with 15 customers across 9 countries. Its pet brands have already gained many loyal consumers in Poland, the Czech Republic, Slovakia and Romania, and Suziria now has plans to go even further afield.
Marketing in partnership
Recognizing the importance of strong partnerships, Suziria Brands offers marketing support to its distributors and retailers.
The company’s team works closely with partners to develop effective go-to-market strategies and enhance brand communication, sharing its expertise to ensure mutual success in new markets.
Private label opportunities
A key part of the Suziria Brands portfolio is its private label options.
The company provides a wide range of customized products across various categories – from snacks for cats and dogs to grain food for birds and rodents, and non-food items like pet clothing, pet beds and cat scratchers.
The pet food on offer spans different forms, flavors and price segments. All produced in European HACCP-certified facilities, this includes products with specific features such as vitamin-mineral complexes that are soy-free, sugar-free and gluten-free.
Each product is the result of years of meticulous research and development.
Future expansion plans
As Suziria Brands continues to grow, it maintains its commitment to family-driven values and innovation.
The company’s focus on brand development remains a vital part of its strategy, as it aims to introduce even more pet lovers around the globe to its quality products.
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