Drools aims to double revenues by 2025

Headquartered in the Indian state of Chhattisgarh, the pet food manufacturer wants to boost its export business and increase its international footprint. 

Local media reported that the country aims to increase its exports from 22 to 50 countries in 2 years. 

In April 2022, Drools became the first Indian pet food manufacturer to export to Australia. The entry Down Under was part of the expansion strategy to grow its presence beyond Asia, the Middle East, and Africa, according to the company.

CEO Shashank Sinha said that entering that market would be the “headway” for their expansion plans in other territories. 

Along with Australia, the manufacturer also has a presence in the United Arab Emirates (UAE), Israel, Oman, New Zealand, and a few European countries, to which it began exporting in the second quarter of 2022.

Domestic expansion

In February, Drools opened the largest pet food cost and freight warehouse near Mumbai, India’s financial capital, to improve order fulfillment and delivery times.  

The warehouse offers a storage space of 70,000 square feet and is said to serve key cities, including Mumbai, Thane, and Nashik, and supply products to more than 2,500 retailers, shops, and pet stores.

Local media reported that this is the 7th warehouse the pet company has opened in Maharashtra and the 38th nationwide.