Dry pet food and salmon oil on the shelves

The Italian dry pet food manufacturer Necon Pet Food has been dedicated to dog food production for many years but recently expanded its range.

Achieving new objectives

Founded in 2005 by the Conforti family, Necon Pet Food is a dry pet food manufacturer based in Brescia in Northern Italy. It has extensive experience in producing dog food. In 2017, the company strongly invested in its R&D department and the owner, Andrea Conforti, set two new objectives, both of which were achieved in 2019:

to develop a new line of super-premium pet food also for cats
to launch a supplementary fish oil range for both dogs and cats

These recently launched Necon pet food ranges have been created according to three innovative principles:

simple recipe: few ingredients, no food colouring additives, no chemical flavourings
distinguished quality of raw materials
a distinctive pet food production process which combines artisanal quality care with technological innovation

More than fish oil

Necon’s R&D department identified a special Norwegian salmon oil with the highest percentage of omega-3 available in the pet food market. The company’s research confirmed that salmon oil offers a better nutritional advantage to cats and dogs if combined with olive oil (a basic component of the Mediterranean diet) as well as with beta-carotene, high bioavailability organic zinc, vitamin E and antioxidant extracts.

No plastic, please

The company made a conscious decision to work with raw materials from selected top-quality suppliers only. For example, it sources the supreme quality Norwegian salmon oil from suppliers operating in compliance with environmental sustainability. The choice of the aluminium bottle for the fish oil is ecological as well. The Salmoil bottle is 100% recyclable, it can be easily transported (reducing the risk of damage during handling) and is completely airtight and protected against sunlight to preserve oil freshness and prevent oxidation. Furthermore, for its fish oil, Necon opted for counter displays made from recyclable cardboard and a wooden vertical display shelf – so no plastic.

Innovative nutrition

In collaboration with a team of vets specialised in animal nutrition, the company subsequently developed and launched its new range of omega-3 supplementary pet food which is already distributed widely throughout Europe and beyond. The company’s short-term aim is to further expand its export activities, supported by its participation at several international b-to-b events such as Interzoo 2020