Earth Rated scoops GlobalPETS Forum Award 2025

Earth Rated was named winner of the GlobalPETS Forum Award 2025 at January’s ceremony in Prague. The company, headquartered in Quebec, has been recognized for its high-quality products and potential to impact the future of the pet industry.

Making a difference to the everyday

Earth Rated caught the jury’s attention with its unique vision and, above all, its ability to transform everyday pet necessities into extraordinary things.

“We took a basic product, like dog waste bags, and turned it into a brand,” said co-founder Massimo De Palma during his acceptance speech.

He also showed the audience a picture of the team members – each with their dogs – and emphasized that Earth Rated’s success had been a collective effort.

“It is a poop bag. But, I can guarantee you that you have never met an angrier person than one who has poop on their hands. We ensure this does not happen and that is our brand,” he concluded.

A journey of innovation and impact

Earth Rated’s mission has always been to make life easier for dog lovers while supporting the environment.

With this vision in mind, Earth Rated has grown to sell its products in over 40 countries.

A key turning point came in 2023 when the company launched its Innovation Centre in Montreal. This center has accelerated product development and enabled Earth Rated to refine its offerings and perfect customer service.

The company also launched its own grooming line and specialty wipes made with sustainable materials.

Earth Rated is committed to sustainability and has hit milestones such as PEFC certification, which promotes sustainable forest management, for its dog toys, while its wipes packaging is FSC (Forest Stewardship Council)-certified.

The company has also made significant contributions to the community and donated hundreds of thousands of poop bags, dispensers and other essentials to shelters and rescue organizations.

Building a global presence

Earth Rated’s international strategy is based on long-term relationships with partners and distributors.

One example is the partnership with Fressnapf, which began in 2018 and has made Earth Rated a category leader in many European markets.

This accomplishment was further highlighted last year when the company was named one of Germany’s Top Pet Brands in the bags category.

The company has always taken a different approach to its marketing strategies than its competitors.

During its Run New York campaign, brand ambassadors engaged directly with dog owners in New York City parks, distributing poop bags and creating memorable experiences.