EU anti-greenwashing law: what you need to know
How will the Empowering Consumers for the Green Transition Directive affect pet industry players when it comes into force this year? And what can you do now to prepare for it?
Terms like ‘eco-friendly’, ‘sustainable’ and ‘biodegradable’ have long appeared on pet products, often without clear definitions or proof. From September, a new European directi…
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