Family-owned firm fuels private label expansion
How does a heritage player stay competitive in Europe’s private label market?
Active in the pet food industry since 1989, Fides Petfood combines decades of expertise with a strong entrepreneurial spirit. Since 2023, the company has been fully independent and no longer part of Group Depré, reinforcing its identity as a business dedicated exclusively to pet nutrition.
Family-owned expertise in pet nutrition
Fides Petfood is a fast-growing specialist in private-label pet nutrition, operating state-of-the-art production sites in Belgium and France.
The company offers a range of high-quality dog and cat food, including affordable mid-range, premium and super-premium dry food, and even veterinary diets. More recently, it has expanded into semi-moist products with high palatability and introduced a new range of premium functional snacks for dogs.
Strategic investments
Fides Petfood has scaled significantly in both capacity and processes. Investments totaling €25 million ($27M) in 2024–2025 have been directed towards personnel, production technology, warehousing and IT infrastructures.
As a result, the company has increased its annual production capacity to 150,000 tonnes, positioning it among the larger players in the European private-label pet food segment.
State-of-the-art certified facilities
The dual-site setup allows Fides Petfood to maintain full control and in-house expertise across every step of the supply chain. From concept and recipe development to production, packaging, quality control, logistics and export documentation, the company ensures high OTIF service levels and consistent product quality.
Certified sourcing and packaging demonstrate the company’s sustainability efforts. Ingredients include MSC-certified fish and FSC-certified packaging materials. Both production sites operate under strict quality systems and hold IFS Food Version 8 certification, ensuring safety, traceability and consistency.
Partner of choice
Fides Petfood positions itself as a strategic partner for retailers, franchises and e-commerce players seeking private-label solutions. Its specialized teams in nutrition, marketing, packaging innovation and regulatory compliance support clients in turning ideas into finished products with strong market potential.
With Europe as its core market, Fides Petfood serves companies looking to combine reliability, scalability and innovation, with an emphasis on long-term partnerships. Companies aiming to elevate their brand, collaborate on private label or launch new pet food lines can benefit from Fides Petfood’s expertise, scale and dedication.