Fast-growing distributor launches award-winning brands

Since being founded in 2013, Love Pet Alliance has been committed to being a trusted choice with innovative solutions, high quality, and natural and sustainable products that guarantee pets’ well-being.

Last year, the company created its own R&D team and started to produce innovative products of its own, such as dog chew toys and pet food based on single-protein grain-free recipes.

Holistic approach

The company distinguishes itself through its holistic approach, putting pets at the center of everything it does. Its high- quality products are simultaneously natural, innovative and environmentally responsible.

Eco-fashion accessories

Dashi was the first brand developed by the company. Launched in 2019, it introduced to the market very colorful and unique designs for pet accessories. Dashi progressively adopted a sustainability-aware approach, such as by incorporating the use of fully recycled materials. This led to the evolution of what could be called an ‘eco-fashion’ concept.

Cat litter

Determined to go further in the cat litter market, the company subsequently launched the Weego brand. Over the past 4 years it has risen to the top, and is now one of the bestselling cat litters – not only in markets such as Portugal and Spain, but also in South American markets such as Chile, and in African countries like Angola.

Weego is one of the whitest and most absorbent cat litters on the market. Its price point makes it one of the best options in terms of quality/price ratio.

Award-winning pet food

Under the umbrella of the Weego brand, Love Pet Alliance launched a range of natural pet food for dogs and cats. The most advanced recipes of Weego’s hypoallergenic grain-free dog food contain a single protein, which is very helpful for pets with allergies to specific proteins. In Portugal, this grain-free dog food formula was awarded the ConsumerChoice 2024 Quality Award Prize for Grain-free Pet Food.

Most recently, new complements such as salmon oil and snacks have been introduced onto the market under the Weego brand.

Global expansion

By its 10th anniversary, Love Pet Alliance had active distribution in over 20 countries. With its eye on further global expansion, the company is continuing to work closely with distributors and retailers around the world.