From manufacturer of bird cages to multinational leader in the pet accessories industry in fifty years.
The success of Ferplast, an international leader in manufacturing and distributing pet accessories founded fifty years ago by the man who still is its President, CarloVaccari, and his sister Caterina, currently the Vice President, is a fine example of Italian business prowess.
Inventiveness, determination, ambition and plenty of sacrifices are the ingredients that make up the remarkable story of Ferplast, which began in a basement with the manual construction of bird cages and ended with the industrial production of some 4,000 accessory items for all kinds of pets.
Fifty years of hard work, changes, and research and development without ever letting up the pressure. Fifty years of real life, lives spent alongside co-workers, suppliers and retailers in order to become what we are today: a company of more than 1,000 employees, 12 commercial branches and 3 production sites in Italy, Slovakia and the Ukraine.
Operating in more than 85 countries on five continents, Ferplast has always believed in globalization, investing every year in expanding and strengthening its sales network. Starting from Europe, the most stable and safe market the company conquered as early as the 1980s and 1990s, Ferplast has occasionally seized new business opportunities offered by the global economy, often pioneering inemerging countries.
But the company’s real strength is and remains the product: Ferplast today is synonymous with quality, technology and design. This is the result of significant investment in research and development, the desire to always offer the best to pets, to find technologically advanced and innovative solutions that meet any need of consumers.
Ferplast fully focuses on consumers and their needs, trying to establish direct contact, using contemporary language to communicate in new media channels: websites, blogs, social networks. This iswhere Ferplast provides all information about the trendiest pet company in the world, where consumers can express their opinion and ask questions.
The company successfully meets the challenges of these changing times, such as multi-channel, globalization and the growing demand for more distinctive products.
You are invited!
Having reached this amazing point along the road, Ferplast feels it is time to celebrate and to give thanks. At the upcoming Interzoo, Ferplast will set up a special booth with an important exhibition area for new products, which will be many, there will also be a more informal space for social meet-ups.
Come celebrate Ferplast’s 50-year anniversary with us!
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