Fighting pet ageing with food: from tailored nutrition to early prevention

Fighting pet ageing with food: from tailored nutrition to early prevention

Pet parents want their dogs and cats to live a happy, healthy life, even as they enter old age. Early preventive nutrition using protective ingredients is an effective strategy to ensure healthy ageing of pets.

Senior pets, a growing market 

As with humans, life expectancy of pets has been continuously increasing over the past years, to reach an average of 11 years for dogs and…

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