Fish4Dogs winner of the GlobalPETS Forum Award 2019

Fish4Dogs has been named winner of the GlobalPETS Forum Award 2019 at its 20th anniversary event which took place at Amsterdam Beach, in The Netherlands, last week (23-25 January).

Graham Smith, CEO of Fish4Dogs, was presented with a trophy at the prestigious occasion and addressed peers from the international pet sector on the importance of the ‘customer relationship’.
This was the burning issue that judges considered when examining the merits of Fish4Dogs and how they had adapted to changing customer needs and expectations.

Fish4Dogs, which was founded in 2004 and was awarded the Queen’s Award for Enterprise for International Trade in April 2017, demonstrated how it broke down its market into different segments: international distributors, trade retailers and direct customers and specific interest groups within them.

Fish4Dogs’ success story is grounded in “the partnership we create with our customers on the emotive journey of dog ownership,” Graham told the audience.