Fressnapf Group in 2020 with the largest sales growth in the company’s history

“With our strategy of building an ecosystem, we have the superior concept for the future and are on the right track,” says company founder Torsten Toeller, expressing his satisfaction and offensive in equal measure. With regard to the challenges posed by the global Corona pandemic, Toeller says: “As a system-relevant retailer, we are grateful and humbled that our customers, our partners, and all of our nearly 15,000 employees have trusted us. The employees in the stores, logistics and national headquarters in particular were permanently there for our customers and did a sensational job. That’s why we distributed an additional tax-free Corona bonus of more than €2.5 million last year.”

Milestones in online business and all eleven countries of the Fressnapf Group

For the first time, sales of more than one billion euros were achieved in the international business of the ten national subsidiaries. €1.09 billion corresponds to growth of 20.3% or €183 million. In the core market of Germany, annual sales totaled €1.57 billion – an increase of €167 million  or 11.9%. Growth in existing sales area shows a year-on-year increase of 13.2% for the Fressnapf Group as a whole. All eleven countries in the Fressnapf Group grew profitably last year.

The most significant growth driver last year was the online channel: With sales up 45% or €50 million to now around €160 million, the already ambitious planned growth was significantly exceeded. “We are seeing that online sales are not cannibalizing the stationary business,” emphasizes Fressnapf l Maxi Zoo Managing Director Dr. Johannes Steegmann.

Investment offensive in the current year: more than 70 million euros from our own resources

“We are planning over €40 million for the expansion of over 100 new locations in Europe alone, and we are also providing additional funds for possible acquisitions.” Particular focus is being placed on France, Italy, Poland and Denmark. “We are driving the consolidation of the industry and have recently demonstrated this with the successful acquisition of Danish competitor PetWorld with 36 locations and online stores.”

More than €30 million are being invested in particular in the expansion of the online channel in all eleven countries of the Fressnapf Group and the corresponding technical infrastructure for the ecosystem.

Fressnapf exclusive brands continue on the upswing – for the first time also in new countries

The 16 exclusive brands in the Fressnapf Group’s product range have also been on an expansion course since last year. With a total of €1.32 billion, these once again exceeded the billion-euro sales mark – an increase of €146 million or 12.4% on the previous year. For the first time, exclusive brands such as Select Gold, Real Nature, Premiere and MultiFit are also sold in Croatia, Serbia and Slovenia via the strategic partner Zoo Hobby. These long-term strategic partnerships are also to be expanded into countries in which the Fressnapf Group does not operate its own bricks-and-mortar or online business.